My Campaign
Campaign Electronic Toolkit
In this section you have access to all of the materials you will need to run a successful workplace campaign.
Please contact your United Way representative, or email us at uwsepa@uwsepa.org with any questions.
These materials will remain online throughout our campaign season to help make your United Way campaign a great success!
- What You Will Need Before the Campaign
- What You Will Need During the Campaign
- Personal Stories to Use During the Campaign
- What You Will Need After the Campaign
- Campaign Films & Audio Clips
- Videos of Personal Stories to use During the Campaign
- Logos & Branding
What You Will Need Before the Campaign
| Document | Format | Description |
| Employee Campaign Chair (ECC) Quick Reference Guide | Acrobat (.pdf) | The basics of how to run a successful employee campaign in your company. Includes checklist. |
| Sample Campaign Team Recruitment Letter | Word (.doc) | Sample Campaign Team Recruitment Letter |
| Sample Solicitation Letter to All Employees | Word (.doc) | Sample Solicitation Letter to All Employees |
| Sample Solicitation Letter to New Employees | Word (.doc) | Sample Solicitation Letter to New Employees |
| Sample Solicitation Letter to Retired Employees | Word (.doc) | Sample Solicitation Letter to Retired Employees |
| Sample Letter to Current Leadership Givers | Word (.doc) | Sample Letter to Current Leadership Givers |
| Sample Letter to Prospective Leadership Givers | Word (.doc) | Sample Letter to Prospective Leadership Givers |
| Campaign Timetable | Word (.pdf) | Post this portable checklist on your bulletin board and follow the steps to running a first-rate campaign from start to finish. |
| Leadership and Tocqueville Giving Best Practices | Acrobat (.pdf) | Best Practices in running a Leadership and Tocqueville giving program. |
| Case for Leadership Giving | Acrobat (.pdf) | Explanation of Leadership giving. Includes examples of how gifts are used. |
| Leadership Match Program Enrollment Form | Acrobat (.pdf) | Information and enrollment in the Robert E. Cawthorn, and the John C. Haas Leadership Match Programs. |
| Giving Gifts of Stock and Securities | Acrobat (.pdf) | Explanation of how to give gifts of stocks and securities to United Way. |
| Important Tax Substantiation Changes | Acrobat (.pdf) | United Way of Southeastern Pennsylvania is committed to providing the information our donors need to make informed decisions regarding their charitable ontributions. We want to make sure that all of our individual donors and corporate partners are aware of the new tax laws that went into effect in late 2006, which affect charitable gift substantiation. |
| Glossary of Campaign Terms | Acrobat (.pdf) | A glossary of commonly-used United Way campaign terms. |
| Sample Employee Campaign Meeting Agenda (30-min.) | Word (.doc) | A sample 30-minute meeting agenda introducing United Way to the workplace. |
| Sample Employee Campaign Meeting Agenda (60-min.) | Word (.doc) | A sample 60-minute meeting agenda introducing United Way to the workplace. |
| United Way Campaign Supplies Request | Acrobat (.pdf) | Please
talk to your United Way representative about which supplies are best for your campaign, and use this form to order them. The supplies you order will be delivered to you within 10 business days. |
| Service Area Map | Acrobat (.pdf) | Map of the area served by UWSEPA. |
| Rosemary Turner Bio | Acrobat (.pdf) | Biography of Rosemary Turner, Vice Chair, Board of Directors, United Way of Southeastern Pennsylvania |
| See Campaign Films and Audio Clips >> | ||
What You Will Need During the Campaign
| Document | Format | Description |
| Workplace Frequently Asked Questions | Acrobat (.pdf) | The most frequently asked questions in the workplace are answered in detail. |
| Advancing the Common Good | Acrobat (.pdf) | How United Way Advances the Common Good in southeastern Pennsylvania. |
| How Your Investment
Advances the Common Good
in Our Community (one-pager) |
Acrobat (.pdf) | From $2 a week to $20 a week, what your gift to United Way accomplishes in the community. |
| LIVE UNITED:
Investing in Results (brochure) |
Acrobat (.pdf) | This brochure illustrates that United Way’s greatest value is our ability to reach and ask hundreds of thousands of people in southeastern Pennsylvania to donate and invest in a social agenda that works to address community challenges. |
| What Your Dollars
Can Do (tent sign) |
Acrobat (.pdf) | From $2 a week to $20 a week, what your gift to United Way accomplishes. |
| United Way Fundraising at Work in the Community | Acrobat (.pdf) | United
Way of Southeastern Pennsylvania
takes the business of investing and managing your gift very seriously. Our low overhead ensures that more than 87 cents of every dollar we raise is invested in programs and partners to advance the common good in our community. |
| Advancing the Common Good in Montgomery County | Acrobat (.pdf) | We all win in Western Montgomery County when a child succeeds in school, when families are financially stable and when seniors remain healthy and safe in their homes. Now that we are part of a larger regional framework of partners and resources, United Way is more effective in bringing lasting positive change to our local communities. |
| Sample Email Reminder to Send out Mid-Campaign | Word (.doc) | Sample Email Reminder to Send out Mid-Campaign |
| Five Days of Thank You Email | Word (.doc) | Sample Email Thank You to Send Out After Campaign |
| Sample E-mail, Voice Mail Messages | Word (.doc) | Text for e-mail and voice mail messages to employees. |
| Preparing Children and Youth to Succeed in School and in Life | Acrobat (.pdf) | A summary of how UWSEPA invests in preparing children and youth for success in school and in life |
| Building Financial Stability and Independence for Families | Acrobat (.pdf) | A summary of UWSEPA efforts to build financial stability and independence for families |
| Keeping Seniors Healthy and Safe at Home | Acrobat (.pdf) | A summary of UWSEPA efforts to help keep seniors healthy and safe at home |
| List of Agencies (most-designated) | Acrobat (.pdf) | List of the top most-designated agencies with Donor Choice code numbers. |
| List of Agencies (full list) |
Acrobat (.pdf) | Full list of agencies with Donor Choice code numbers. |
Personal Stories to Use During the Campaign
| Document | Format | Description |
| Advancing
the Common Good - Health
for Seniors (Action AIDS, Inc.) |
Acrobat (.pdf) | Success Story of how United Way is keeping seniors healthy and safe at home. |
| Advancing
the Common Good - Education
for Children (DVAEYC) |
Acrobat (.pdf) | Success Story of how United Way is preparing children for success in school and in life. |
| Advancing
the Common Good - Education
for Children (EducationWorks) |
Acrobat (.pdf) | Success Story of how United Way is preparing children for success in school and in life. |
| Advancing
the Common Good - Social Fabric (Project H.O.M.E.) |
Acrobat (.pdf) | Success Story of how United Way is reinforcing the social fabric of our community. |
| Advancing
the Common Good - Income
for Families (Valley Youth House) |
Acrobat (.pdf) | Success Story of how United Way is building financial stability and independence for families. |
| Prenatal Family Support | Acrobat (.pdf) | Personal story of how United Way helped one young woman overcome challenges. |
| Support for Seniors | Acrobat (.pdf) | Personal stories about how United Way supports seniors in our region lead more independent lives. |
| Supporting Children and Youth | Acrobat (.pdf) | Personal stories about how United Way agencies support the children and youth in our region. |
| Earned Income Tax Credits for Working Families | Acrobat (.pdf) | Personal story about how United Way helps low-income families benefit from the Earned Income Tax Credit. |
| Transforming Lives | Acrobat (.pdf) | Personal story about how a United Way agency helped transform one man's life. |
| Support for Children With Special Needs | Acrobat (.pdf) | Personal story about how a United Way agency helps families with special needs children. |
What You Will Need After the Campaign
| Document | Format | Description |
| Sample Thank You Note | Word (.doc) | Sample Thank You Note |
| Sample Email Thank You to Send Out After Campaign | Word (.doc) | Sample Email Thank You to Send Out After Campaign |
Campaign Films & Audio Clips
| Video | Format | Description/Link |
| CURRENT CAMPAIGN FILMS & AUDIO CLIPS | ||
| "I Don't Just Wear the Shirt. I Live It." | Windows Media (.wmv 26 MB) |
You've been seeing the
LIVE UNITED t-shirt everywhere...Now
it's time to see what's
behind it.
LIVE UNITED is more than just a t-shirt. It's a movement. The 2009 Campaign video explains what the LIVE UNITED movement is all about. |
| How I Live United - Maria | YouTube video | http://www.youtube.com/watch?v=FFl9S0N51WQ |
| How I Live United - Sharmain | YouTube video | http://www.youtube.com/watch?v=_cNVHVbal6w |
| How I Live United - Ron | YouTube video | http://www.youtube.com/watch?v=2CcDM6dP3dY |
| How
I Live United - The Overtons |
YouTube video | http://www.youtube.com/watch?v=ghqm_IOFnKU |
| How I Live United - Frida | YouTube video | http://www.youtube.com/watch?v=y9PcvtLTIAY |
| How I Live United - Dwaine | YouTube video | http://www.youtube.com/watch?v=IimqikJezgI |
| How I Live United - Amy | YouTube video | http://www.youtube.com/watch?v=gnJtWJMq5aw |
| Advancing the Common Good | YouTube video | http://www.youtube.com/watch?v=QUeTlcdzYgA |
| PAST CAMPAIGN FILMS | ||
| "In Focus" Campaign Film - 2007 | English
- Windows Media (.wmv 110 MB) Spanish - Windows Media (.wmv 121 MB) |
This narration-driven film combines stunning black and white photography with live-action footage to convey that, for United Way, it's the results that matter. Available in both English and Spanish. |
| "Old Way/United Way" Campaign Film - 2007 | Windows Media (.wmv 19 MB) |
These
campaign videos contrasts
the "old way" of
responding to community challenges
with the more comprehensive "United
Way." With an upbeat
score and very little narration, "Old
Way/United Way" is the
ideal way to kick off your
campaign. |
| "Old Way/United Way" Campaign Film - 2006 | Windows Media (.wmv 19 MB) |
|
| "Old Way/United Way" Desktop Campaign Flash Movie - 2007 | Flash Movie (55.7 MB) |
Like the campaign films above, this interactive Flash piece contrasts the "old way" of responding to community challenges with the more comprehensive "United Way." |
| "10 Reasons to Invest in United Way" | Flash Movie (1.1MB) |
“10
Reasons to Invest in United
Way” is a fresh blend of
some of UW’s key messages
with a carefully measured
dose of humor. Some of the
10 reasons come straight
from United Way’s research
- exact quotes from Active
Community Investors. *To download, right mouse-click and select "Save Target As." |
| Philadelphia Anti-Drug/Anti-Violence Network (PAAN) & Girls, Inc. Video | Windows Media (.wmv 18.8 MB) |
Philadelphia Anti-Drug/Anti-Violence Network (PAAN) & Girls, Inc. talk about their programs that prepare children to succeed in school and in life. |
| "Investing
in Our Future" Sunoco, Inc. Campaign Video |
Windows Media (.wmv 76 MB) |
This video describes Sunoco's annual giving campaign, company match, and its historic involvement in advancing United Way's mission. Sunoco employees share their thoughts, feelings, and stories about their commitment to supporting United Way. |
Videos of Personal Stories to use During the Campaign
| Video | Format | Description/Link |
| Achievability and United Way of Southeastern Pennsylvania | YouTube video | http://www.youtube.com/watch?v=Wa3y8ccngjE At United Way, we are working
with our partners to build
financially stable and independent
families. |
| Pottstown Early Action for Kindergarten Readiness/United Way | YouTube video | http://www.youtube.com/watch?v=JctwFNp7ewg The Pottstown Early Action for Kindergarten Readiness (PEAK) initiative was created in an effort to coordinate quality early childhood education and related services and make them more available to children and their families. The PEAK initiative is funded through the Pennsylvania-Pre-K Counts grant and focuses on building partnerships with the early learning programs in the Pottstown community. |
| Stiffel Seniors Pop-up Video | YouTube video | http://www.youtube.com/watch?v=ZRuTZfQxCE8 United Way of Southeastern
Pennsylvania is Keeping Seniors
Healthy and Safe at Home
by expanding access to the
supports they need. |
| Philadelphia Anti-Drug/Anti-Violence Network & Girls, Inc. | YouTube video | http://www.youtube.com/watch?v=OAMLU9jfNnM Philadelphia Anti-Drug/Anti-Violence
Network (PAAN) & Girls,
Inc. talk about their programs
that prepare children to
succeed in school and in
life. |
| United Way Days of Caring 2007 | YouTube video | http://www.youtube.com/watch?v=b6lIrj6fJbI United Way's 16th annual
Days of Caring took place
on Saturday, September 15,
2007 and Wednesday, September
19, 2007. This year, United
Way emphasized building bridges
between corporate and community
groups by increasing the
number of community volunteers
involved in Days of Caring.
By developing innovative
and valuable service projects,
your organization helped
United Way to strengthen
the value of volunteerism
for both corporate and community
volunteers while taking advantage
of this wonderful volunteer
power. |
| Sharmain Matlock-Turner | YouTube video | http://www.youtube.com/watch?v=_cNVHVbal6w How I LIVE UNITED Videos |
| The Overtons - Loraine & Joe | YouTube video | http://www.youtube.com/watch?v=ghqm_IOFnKU How I LIVE UNITED Videos |
| United Way Stuff the Bus | YouTube video | http://www.youtube.com/watch?v=KJ6o8AVihMQ United Way of Southeastern
Pennsylvania stuffs school
bags with school supplies
and then delivers them to
thousands of children in
shelters in Philadelphia,
Montgomery, Delaware and
Chester counties. Stuff The
Bus is a community service
project that provides children
living in shelters with a
new bag, plenty of school
supplies and a very big smile. |
| City Year Greater Philadelphia | YouTube video | http://www.youtube.com/watch?v=WLEx6U8p5tE
Today in Philadelphia, nearly 60% of students aged 6-17 do not have a safe, structured place to go after school. Less than 35% of students score proficient in math and less than 45% score proficient in reading. On average, 1 out of 4 students entering 9th grade will not graduate high school. You can change the course of these students' lives by volunteering with City Year. |
Logos & Branding
| Document | Format | Description |
| Logos & Brand Architecture | ZIP file (containing Images of various formats & .pdf) | UWSEPA logos in a variety of formats for use in printed and electronic communications with a PDF document of the United Way brand architecture. |
