Workplace Campaign Toolkit
While planning your United Way campaign
remember
these three words:
INFORM --- ASK --- THANK
These three things will be your key to a successful campaign.
INFORM your colleagues about United Way.
This toolkit will give you all the information you need to inspire your co-workers to make a contribution that will advance the common good for children, families and seniors living in your community.
ASK everyone to give.
We'll give you the tools to recruit a campaign team, organize group activities like kick-off events and volunteer days, set a goal and make the ask.
THANK people for giving.
Say thanks in ways that make people feel good! When you give to United Way you become part of something that's bigger than just one company or community. You become a part of a movement to inspire hope and create opportunities for a better tomorrow.
Workplace Campaign Toolkit
INFORM | ASK | THANK | VIDEOS | ARCHIVES
INFORM
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The basics of how to run a successful employee campaign in your company. |
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Campaign Timetable and Checklist Post this portable checklist on your bulletin board and follow the steps to running a first-rate campaign from start to finish.
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The most frequently asked questions in the workplace are answered in detail. |
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How United Way is Advancing the Common Good in Southeastern Pennsylvania Learn how United Way Advances the Common Good in southeastern Pennsylvania. |
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From
$2 a week to $20 - |
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From
$2 a week to $20 - |
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See how United Way allocates donated dollars and invests them in community solutions. |
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Loyal Contributors are donors who have supported any United Way for 10 years or longer regardless of giving level. Learn various ways to incorporate and identify Loyal Contributors in your campaign. |
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Map of the areas served by UWSEPA. |
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UWSEPA logos in a variety of formats for use in printed and electronic communications with a PDF document of the United Way brand architecture. |
EDUCATION |
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Success Story of how United Way is preparing children for success in school and in life. |
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Success Story of how United Way is preparing children for success in school and in life. |
INCOME |
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Income
for Families Success Story - |
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Income
for Families Success Story - |
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Success Story of how United Way is building financial stability and independence for families. |
HEALTH |
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Success Story of how United Way is keeping seniors healthy and safe at home. |
BASIC NEEDS |
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SOCIAL FABRIC |
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Strengthening
the Social Fabric Success Story - |
ASK
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Introduce United Way in your workplace -- Sample Employee Campaign Meeting Agenda (30-min.) A sample 30-minute meeting agenda introducing United Way to the workplace. |
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Recruit your team - Sample letter A sample letter that will help you recruit your campaign team.
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Best Practices in running a Leadership and Tocqueville giving program. |
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Explanation of Leadership giving. Includes examples of how gifts are used. |
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Information and enrollment in the Cathy and Jack Brennan, Robert E. Cawthorn, and the John C. Haas Leadership Match Programs. |
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Explanation of how to give gifts of stocks and securities to United Way. |
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Sample Solicitation Letter to All Employees |
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Sample Solicitation Letter to New Employees |
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Sample Solicitation Letter to Retired Employees |
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Sample Letter to Current Leadership Givers |
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Sample Letter to Prospective Leadership Givers |
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Sample Email Reminder to Send out Mid-Campaign |
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Text for e-mail and voice mail messages to employees. |
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List of the top most-designated agencies with Donor Choice code numbers. |
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Full list of agencies with Donor Choice code numbers. |
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Campaign Posters |
THANK
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Sample Email Thank You to Send Out After Campaign |
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Sample Thank You Note |
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Sample Email Thank You to Send Out After Campaign |
VIDEOS
Campaign Films |
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http://www.youtube.com/watch?v=FFl9S0N51WQ |
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http://www.youtube.com/watch?v=_cNVHVbal6w |
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http://www.youtube.com/watch?v=2CcDM6dP3dY |
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How I Live United - The Overtons http://www.youtube.com/watch?v=ghqm_IOFnKU |
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http://www.youtube.com/watch?v=y9PcvtLTIAY |
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http://www.youtube.com/watch?v=IimqikJezgI |
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http://www.youtube.com/watch?v=gnJtWJMq5aw |
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http://www.youtube.com/watch?v=QUeTlcdzYgA |
Personal Stories and Projects |
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Income for Families - Achievability and United Way of Southeastern Pennsylvania http://www.youtube.com/watch?v=Wa3y8ccngjEAt United Way, we are working with our partners to build financially stable and independent families. |
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Education for Children - Pottstown Early Action for Kindergarten Readiness/United Way http://www.youtube.com/watch?v=JctwFNp7ewgThe Pottstown Early Action for Kindergarten Readiness (PEAK) initiative was created in an effort to coordinate quality early childhood education and related services and make them more available to children and their families. The PEAK initiative is funded through the Pennsylvania-Pre-K Counts grant and focuses on building partnerships with the early learning programs in the Pottstown community. |
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Health for Seniors - Stiffel Seniors Pop-up Video http://www.youtube.com/watch?v=ZRuTZfQxCE8United Way of Southeastern Pennsylvania is Keeping Seniors Healthy and Safe at Home by expanding access to the supports they need. |
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Education for Chidren - Philadelphia Anti-Drug/Anti-Violence Network & Girls, Inc. http://www.youtube.com/watch?v=OAMLU9jfNnMPhiladelphia Anti-Drug/Anti-Violence Network (PAAN) & Girls, Inc. talk about their programs that prepare children to succeed in school and in life. |
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Education for Children - City Year http://www.youtube.com/watch?v=WLEx6U8p5tEToday in Philadelphia, nearly 60% of students aged 6-17 do not have a safe, structured place to go after school. Less than 35% of students score proficient in math and less than 45% score proficient in reading. On average, 1 out of 4 students entering 9th grade will not graduate high school. You can change the course of these students' lives by volunteering with City Year. |
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http://www.youtube.com/watch?v=xu6xz9QpYv8
United Way’s 2008 Days of Caring event took place in Strawberry Mansion where volunteers fixed playgrounds, beautified vacant lots and made area parks better places for children, families and seniors to enjoy. |
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http://www.liveunitedsepa.org/stuffthebusmusicvideo United Way Stuff the Bus Songwritten and performed by The City and Horses www.liveunitedsepa.org/stuffthebus |
LIVE UNITED Photos
LIVE UNITED Video
